Job Description

Location: Hybrid (Requirement: 3x per week in person in NYC office -every Tues, Wed, Thurs)

Job Description:

As the Senior Manager of eCommerce (Omnichannel and Amazon) , you will play a pivotal role in driving our digital sales strategy across multiple channels, with a specific emphasis on omnichannel integration, leveraging the Amazon 1P platform, and expanding our presence on emerging platforms such as TikTok Shop. You will be responsible for maximizing our online presence, optimizing sales funnels, and enhancing customer engagement through innovative eCommerce initiatives.

In this role, you will also lead and mentor a direct report, fostering their growth and development while ensuring seamless collaboration to achieve our strategic goals. Your leadership will be critical in building a high-performing team and driving eCommerce excellence. Additionally, you will spearhead initiatives to optimize performance on TikTok Shop, leveraging its unique capabilities to drive brand awareness, engagement, and revenue growth.

Key Responsibilities:

• Develop and execute a comprehensive eCommerce strategy to increase sales and profitability across all digital channels.
• Manage and optimize our presence on Amazon, including product listings, advertising campaigns, and seller performance.
• Lead cross-functional teams to implement omnichannel initiatives that seamlessly integrate online and offline retail experiences.
• Oversee and expand our presence on emerging platforms such as TikTok Shop, driving brand awareness, engagement, and sales.
• Drive contract negotiations with vendors and marketplace partners to secure favorable terms, ensuring profitability and alignment with strategic goals.
• Identify and lead opportunities to expand into additional eCommerce retailers, including Shein, Temu, and other emerging marketplaces.
• Analyze eCommerce metrics and market trends to identify opportunities for growth and improvement, using data-driven insights to inform strategy.
• Collaborate with marketing, operations, and IT teams to enhance website functionality, user experience, and conversion rates.
• Stay abreast of industry trends and best practices in eCommerce, particularly in omnichannel retail, marketplace management, and new digital platforms.

Qualifications:

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field (MBA preferred).
• 7+ years of eCommerce experience, with a proven track record of managing digital sales strategies across multiple channels.
• Expertise in Amazon 1P, including product listings, advertising, and seller performance optimization.
• Experience with emerging platforms like TikTok Shop and marketplaces such as Shein or Temu.
• Demonstrated success in omnichannel strategy implementation and integration of online and offline retail experiences.
• Proficiency in eCommerce tools and platforms (e.g., Shopify, WooCommerce, Amazon Vendor Central, Salsify, Stackline, Pacvue).
• Strong analytical skills with experience in leveraging tools like Google Analytics, Data Studio, or Tableau to inform strategy.
• Knowledge of digital advertising platforms (e.g., Amazon Ads, UB Media, Roundel,TikTok).
• Experience managing and mentoring direct reports, fostering professional growth and collaboration.
• Proven ability to lead cross-functional teams, including marketing, operations, and IT, to achieve eCommerce goals.
• Strong experience in contract negotiations with vendors and marketplace partners to secure favorable terms.
• Familiarity with DTC operations and expansion strategies into new and emerging marketplaces.
• Strategic thinker with excellent problem-solving and decision-making capabilities.
• Strong communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Ability to thrive in a fast-paced, results-driven environment.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health benefits package.
• Opportunities for career growth and professional development.
• Dynamic and collaborative work environment

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