We are offering an exciting opportunity for a VP of Marketing, with a focus on product marketing, in the medical manufacturing industry. In this role, you will be tasked with managing product marketing strategies, including product positioning and lifecycle, and product branding. Candidates must have medical device/medical device manufacturing industry experience, and commutable to Malvern, PA 5 days per week.
Responsibilities:
• Oversee the creation and execution of product marketing strategies to drive brand awareness and product adoption
• Lead with product management team to develop product positioning and messaging that resonate with our target customer personas
• Understand and stay current on industry trends, market activities, and competitors
• Lead the planning and execution of product launches, ensuring all teams are on board and deadlines are met
• Develop and manage the product roadmap, ensuring it aligns with the company's goals and market demand
• Manage budget processes to ensure cost-effectiveness and increased profitability
• Plan and execute marketing campaigns that effectively communicate the value and uniqueness of our products
• Provide training to the team on the product portfolio and market strategies
• Foster an environment of continuous learning and improvement in the marketing department
Qualifications:
• Proven experience in a similar role within the medical device manufacturing industry
• Demonstrable skills in campaign planning and execution
• Proficiency in Product Marketing and ability to align it with business goals
• Strong background in Product Management, including lifecycle planning and strategy development
• Excellent leadership and team management abilities
• Exceptional communication and presentation skills
• Ability to collaborate effectively with other departments and stakeholders
• Strategic thinking and problem-solving abilities
• Proficient in the latest marketing technologies and tools
• Bachelor's degree in Marketing, Business Administration, or a related field is required, a Master's degree is preferred
• Willingness to stay updated with the latest industry trends and market conditions
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