Job Description

LOCATION OF ROLE Corporate REPORTS TO Director of Site Ops, UX & Digital Content DIRECT REPORTS N/A KEY STAKEHOLDERS Site Operations, IT, Pricing, Planning, Digital Content, eCommerce Merchandising, Creative, Brand Voice, CRM, Email. POSITION OVERVIEW The Digital Operations & Content Specialist position at Express is responsible for ensuring operational excellence, with a primary focus on flawless implementation and management of product pricing and promotional updates, and the creation and management of web, email and app content: balancing clean execution of plans with the ability to react nimbly. This position requires partnership with Pricing, IT, Site Operations, Authoring, Merchandising, Creative, Development, Email, CRM teams to bring Express’ content/experience and promotional updates to fruition. Individuals in this role must be able to work after standard business hours (Site flips, eCommerce routing process, and on call issue resolution) Participation in process and tool improvements to maximize eCommerce operation’s efficiencies is essential to this role. Involvement in the weekly Operations on call structure is a key requirement of this position. KEY RESPONSIBILITIES

· Create and maintain all digital pricing and promotional activity including men and women’s product, EFO, DM, coupon and 3rd party programs, EXP Locator, and APP exclusive offers.

· Create and maintain all digital product messaging activity including clearance and final sale.

· Setup special sale site category requests, as required.

· Own setup of all promotional exclusions, including 3rd party brands, associate discount, category exclusions, etc..

· Continuously maintain digital product management platforms to ensure promotions are organized and easy to understand.

· Coordinate with cross-functional teams to schedule and execute site launches, ensuring proper timing, cache clearance, validation, and notifications.

· Regularly review digital platforms to verify functionality and ensure accurate display of pricing and promotions.

· Test new promotional technology in lower environments.

· Quickly troubleshoot and resolve issues to minimize impact on customer experience.

· Manage and validate off-hour site flip activities.

· Responsible for monitoring, coordinating and maintenance of all launches for emails.

· Build emails in Bluecore: Match email design by building, editing, and sending email proofs.

· Publish emails and work with email team on end-to-end testing, ensuring all links and legal disclaimers are consistent and accurate.

· Set up email test and seed lists with email/CRM teams in Adobe Campaign.

· Communicate cross-functionally on timing of projects and information needed to complete project.

· Partner with Owned Channel Marketing to execute email structure & function.

· Responsible for building email banner logic, while giving visibility to cross functional teams for placement.

· Partner with creative to optimize asset production & maintenance.

· Assist in prioritizing, organizing, and archiving all assets.

· Participate in weekly on call rotations, when needed, supporting all areas of eCommerce from site maintenance and issue resolution to 24 hours on call support. REQUIRED EXPERIENCE & QUALIFICATIONS

· Education: Bachelor’s degree or equivalent experience.

· Experience: 1-3 years of related work experience in eCommerce.

· Proficient user of product management platforms, CMS experience, Photoshop, Microsoft Office including Excel, Outlook equivalent.

· Understanding of web and email design principles.

· Excellent project management, analytical, problem solving and verbal/written communication and organizational skills.

· Highly motivated team player with a sense of ownership, a willingness to learn, and a

strong desire to succeed.

· Excellent strategic thinker.

· Previous experience in a fast paced, retail environment.

· eCommerce apparel experience preferred. CRITICAL SKILLS & ATTRIBUTES

· Work start to finish on all projects including working into late hours if needed.

· Proficiency in the use of Content Management Systems.

· Ability to work independently and handle multiple projects on tight deadlines.

· Ability to approach projects with flexibility and resourcefulness / working collaboratively with people at all levels within the organization.

· Painstaking attention to detail.

· Basic knowledge of HTML is a plus.

· Knowledge of web and email standards and related best practices.

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